New media fosters creativity which can benefit many users, especially marketers for companies. According to the assigned reading, "How user-generated content can improve your social media marketing strategy," content that users create can significantly improve your marketing campaigns. UGC includes any content such as videos, blogs, images, etc. that is created by consumers and is available publicly to other consumers. The article mentions that in order to improve your social media marketing, you should encourage your satisfied consumers to submit/post video testimonials, asking them to "talk about [your] products in the real-life environments." This is a great way to build consumer trust! This is also great on the user-end because consumers get to explore with their creativity to see how to develop this content. For instance, let's say an e-commerce makeup brand encourages consumers to post videos of their product reviews or makeup tutorials with a hashtag of their brand name. Not only is this great for makeup junkies to play around with their video-editing skills, content-creation skills, etc., but it's also great for the brand because it's generating a lot of brand recognition. Hence, new media fosters creativity and also helps businesses because of increased product and brand recognition.
Citations:
Mulcahy, Lisa. “How User-Generated Content Can Improve Your Social Media Marketing Strategy.” Multibriefs, 26 Feb. 2020, exclusive.multibriefs.com/content/how-user-generated-content-can-improve-your-social-media-marketing-st/marketing.
Hello Anum,
ReplyDeleteThe makeup industry has benefited a lot from new media. The rise of self made makeup artist has increased as a result of new media. Beginners can go on Youtube to learn the basics from tutorials. I've seen many who learned the basics off of Youtube and their creativity skyrocketing once they understood how to maneuver makeup. The makeup industry has seen a lot of creativity and people are loving it! It's amazing to see what a makeup artist can design on their eyelids. I could never achieve this no matter how many times I try.